With the Internet being the go-to place for information and business these days, everyone looking to get attention and bring people in should have some level of online presence.
A website is the most fundamental way to create that online presence, and it can be supplemented by social media and other online channels. By having your own website, you can then tell the world about who you are and what you do as a financial advisor.
By having your own website, you can then tell the world about who you are and what you do as a financial advisor.
It is indeed a good idea for a financial advisor to have a personal website, and there are various reasons as to why. Here are four of them which may convince you if you are a financial advisor yet do not have a website at the moment.
- To Show Your Credibility
As a financial adviser, your reputation is based on your knowledge and expertise, but it’s hard for people to know about them through first impressions alone. However, you can better show them through a comprehensive list of your credentials, a biography briefly detailing your
However, you can better show them through a comprehensive list of your credentials, a biography briefly detailing your experience and other relevant content on your website.
It is like an extended version of your calling card.
When people find your website, they should be able to see how you conduct yourself as a financial advisor through your website. They can then look deeper into your claims to see if you are legitimate, and then get in touch with you through your contact information (which should also be on your website) if they are convinced of your credibility.
- To Provide Value to Clients and Prospects Through Informative Content
You can gain the trust of new prospects by becoming an influencer on your own by posting informative content on your website regularly. Let your website act as an educational resource, providing helpful tips and general information on all things financial that is seldom found anywhere else on the Internet.
Since the main purpose of a financial advisor is to educate clients, posting relevant and informative content is like a glimpse into what you can really do for those who do hire you.
- To Convert Your Audience into Prospects
Even with a good bit of content to convince people that you are indeed worthy of being called a financial advisor, you could do a few more things to really make your point and even get more value from your audience in return as well by converting them into actual prospects.
You can have downloadable items that can prove useful to your audience like ebooks, whitepapers, checklists, and so on that can entice people to visit your website and can potentially convert them into prospects. It can increase traffic to your website, which in turn can increase your conversion, which can then increase your traffic further.
- To Promote Your Seminars and Other Events
A big part of being a financial advisor is doing public speaking gigs in seminars, conferences, and other events. Whenever you have to give something like a keynote presentation to a live audience, you would want people to know so they can potentially attend as well, so promoting the events you will appear in on your website is indeed a good idea.
You can even have people register for your events directly in your website. If your website has a regular newsletter, then that increases the effectiveness of promoting your events through your website even more. Promoting your events through your website can help you attract an entirely new audience, and those who attend your talks can then be led back to the website as well.
Having a website that showcases what you do best as a financial advisor can give you an edge. There is a lot of competition out there with lots of other financial advisors vying for attention and clients, so you need to show people what you are capable of.
Your website can help you present yourself to your prospects in the best light, letting them know who you are, why you became a financial advisor, and what you can do to help them.